Advertising a Dog Training Business: 5 Simple Steps to Attract Customers and Make More MoneyWant to know how to promote a dog training business?
Today there are more and more people that desire to train dogs for a full time income. The depressing part is that this isn’t because the man does not know how to train dogs, or help people. The reason is that they don’t know how to effectively promote their company in a way that bring the kind of clients and will reveal worth they desire to work with. But do not worry! We are going to educate you five steps you can take today that can fix that.
Measure 1. Think like a client, not a dog trainer. You have to lose all the dog trainer jargon out of your web site, conversations with clients, all promotion materials, and training programs. They’d call you on the telephone and ask if you can teach their dog. Or educate their dog never to run away. You might even have to step as a vet who offer curbside veterinary care. You have many roles to play.
You can help repair their problems and want potential clients to identify as a routine man who happens to train dogs with you. They won’t do that if you’re speaking in a way that they don’t THINK in their own ware dog training minds.
Measure 2. As it pertains to training, people are not spending their money on their dogs, they’re spending money on themselves. Many trainers we teach tell us that the people they service could not spend $1500 or more on their dog. That is accurate, but they may be really spending the money to remove dog behaviours that are making THEM depressed and likely to make THEIR lives happier. So the lesson here, is when you talking to individuals, or are writing in your website, you must focus on their life would enhance with a dog that listens. As an example, you could write on the front page of your website, “Picture the peace and quiet you may love from not having your dog bark at every noise he hears.” They’ll be ready to sign up once you are able to create in his or her head the advantages they are going to receive from working with you!
Step 3. The purpose of your website will be to get folks to contact you. Your site SHOULDN’T be a library of resource information on dog training. Everything you write should be about the dog owner, what they’re going through now, after you resolve the struggles they’re having and how life will be.
You also need a lead-capture carton on all the pages of your website. This is a box where they can make their e-mail address. They’ll be more likely to leave their info if you offer then something free, like 5 tips on how to housebreak a dog. Or 5 common errors dog owners make.
Measure 4. Focus on benefits, not just features. The features of your programs are things like the amount of commands, the number of lessons, the length of stay for a board and train software. The gains are things like, ‘your dog will walk next to you on a leash so you won’t have your arm pulled and won’t be obstructed in the area.’
The advantages are the positive changes the customer will experience within their life. Another example: The characteristic would be the command that is off, the advantage would be the owner wouldn’t need to worry about their dog damaging and jump someone. So when you’re writing your applications, do not only write a list of features, but write the benefits each option will provide to the owner.
Measure 5. Bring your perfect customers. You might be surprised, but the individuals you need to contact you are not only limited to people with money and a dog. Folks will pay more, and desire a specialist, not a generalist. What exactly are you particularly good at? Or someone who specialised on it and only worked on engines?
Think about what you do best and what type of person you like to work with most and compose a description of them. Think about the greatest client you have ever had. Why did they come to you? What did they say? What did they need? What were their problems? What results were they? What was their personality like? When you compose all of your materials, pretend you happen to be writing personally to them. For instance, our perfect client is a family or individual who is teachable, friendly, has a dog with common behaviour issues, and has tried other training before maybe it hasn’t worked well enough for them. We write to that man, so we have a tendency to bring that type of individual when we write.