Holiday Parks in Cornwall
Cornwall Holiday Park has become one of the fantastic national institutions. Generations of families, from the turn of the century onwards, have abandoned Cornwall’s cities to go for two weeks summer vacations on the British coastline.
The Holiday Park needed a fairly humble start, essentially offering accommodation, entertainment and food under one roof, more frequently than not around the border of a big traditional seaside town like Blackpool, Skegness or Great Yarmouth. Trevornick
These holiday parks were very popular with families searching for affordable holidays, at a time when overseas travel was more expensive and unobtainable for a big proportion of the overall public.
However as overseas travel became cheaper Britain saw the rise of the package holiday in the 70’s and 80’s, which meant Cornwall vacations no longer provided the value that has been such a special selling point for lots of the popular parks. Together with the new found competition from guaranteed sunlight, cheap accommodation, food and beverage, UK holiday parks came under increasing pressure.
The tough times that faced the industry proved definitely compounded by a shift in understanding of the holiday park encounter. When you mentioned holiday parks people started to consider the favorite TV series Hi-de-Hi rather than ending rounds of knobbly knees contests, donkey rides and red coat style amusement. Unfortunately combined with chilly and windy chalets and indifferent food!
The holiday park has however come a long way since its humble beginnings and at the last ten years the industry has witnessed a huge revolution in the breadth, quality and manner of holiday parks available in Cornwall.
Like many UK tourism business the independent and numerous holiday park owners started to find a reduction in the interest within their holiday offering. The park owners came up with numerous solutions to counter the understanding and the enhance the standard of the holiday park encounter.
Firstly the accommodation was updated. Clients were no longer happy with basic amenities, so holiday parks spent millions on enhancing accommodation facilities, from upgrading the rooms to developing penthouse flats with plasma TV’s, four poster beds and room services. This led in holiday parks providing a more upmarket feel to each of their accommodation and provided clients with a far greater selection of choice.
Secondly the amusement offering shifted hugely. Some UK parks started to specialise in only offering special entertainment breaks. Leading comedians, shows and musical acts have begun to top the bill and themed evenings specialising in entertainment like county western, 60’s revivals and dancing and sport breaks.
Thirdly the traditional three meals a day that of parks has likely seen the greatest change. To accommodate to the shift needs of holiday makers more and more parks have started to provide self catering options rather than providing full or half board and charging extra for foods. Some of the bigger chain parks have gone further and do not offer you any catering, just inviting the restaurants and fast food places to offer food around the Park. However, because the parks themselves have diversified, offering different items to different holiday markets, so has the catering, plus a few holiday parks now make a virtue of how they provide three top quality foods all day. As Cornwall’s only Five Star Independent Park they had long been investing to top quality infrastructure, entertainment and catering and the first costs of the project have been rewarded with a reputation for top quality holiday park encounter.
But Potters are not the only company offering top quality park style vacations. More and more developments in Cornwall are building the lodge style accommodation away from the standard holiday park centers of seaside towns. The inland lodge style developments have specifically moved away from the’playground’ picture and now provide champagne and hot tubs style breaks at a quiet and secluded rural environment. With so much innovation in the industry holiday parks will continue to provide more of what the holidaymaker needs and needs – a top quality holiday experience.
Holiday Parks in Cornwall