Google Spends $3.1 Billion
April 14th, 2007 by alexThe big Google has just acquired DoubleClick, a company with over 1500 clients who is the preferred partner of leading companies worldwide for a full range of digital advertising solutions. With almost a double amount of cash (yes you did read correctly, $3.1 billion in cash) which paid for YouTube, Google is expanding their advertising network.
At Google, we are constantly looking for new, innovative ways to make the information you want more accessible and more relevant—and to deliver it as fast as possible. Since Google’s inception, it has always been our intention to present users with highly targeted, useful advertisements when appropriate—ads that unobtrusively complement users experience. We have always believed in, and tirelessly pursued, the idea that serving relevant, unintrusive ads would best serve our advertisers in the long term.
Quote from Official Google Blog.
DoubleClick was founded in 1996 and it was taken private in 2005 by Hellman & Friedman and JMI Equity for $1.1 billion. Their revenues are estimated at about $300 million/year. Thanks TechCrunch for these details.
Posted in Google |
April 14th, 2007 at 8:17 am
[…] Google Spends $3.1 Billion - The big Google has just acquired DoubleClick, a company with over 1500 clients who is the preferred partner of leading companies worldwide for a full range of digital advertising solutions. With almost a double amount of cash (yes you did read correctly, $3.1 billion in cash) which paid for YouTube, Google is expanding their advertising network. […]