AdSense: Link Units and Ads Backgrounds
June 7th, 2007 by alexSeems like this week I can give you two good news about AdSense:
First of all AdSense has a new program policy and now they allow publishers to place 3 link units on each page. This is a good news for who uses link units to monetize their web site or blog. I have used link units and they didn’t perform so well, this is just my case because other people are managing to make a few good bucks from link units. You can also read the complete policy update on AdSense Blog.
Secondly, thanks to AppliBlog I am able share with you some of the latest opinions of Google’s staff regarding ads backgrounds.
It is a well known fact that implementing AdSense ads within the web site design or adding custom backgrounds increases the CTR in almost all cases of blending (you can see a sample blending in right picture), but what does Google thinks about this ? Well, has I said before thanks to AppliBlog we have a decent answer from Google regarding the ads backgrounds.
For the question “Can we use Adsense background images?” Google’s answer sounds like this:
“Background images are fine so long as the ads are clearly portrayed as ads, and clearly distinguished from the content.”
Even if we have Google’s accept for ads background my final thought is that you should e-mail Google every time you try something new, just to be sure you don’t get your self banned from AdSense network.
If you have tried to blend ads with backgrounds share with us your opinions and also it will be a good thing to know if the results where satisfactory or not.
Posted in AdSense, Blog Monetize |
August 22nd, 2007 at 12:08 pm
I just came across your blog.
I agree with your last point. I used to email Google a ton about their TOS when I was starting out. I also used to email them anytime I wanted to do something I saw on another site, but wasn’t sure whether or not it complied wtih Google’s TOS. It is sometimes hard to understand what their TOS mean, so it’s best to err on the cautious side and email them when you aren’t sure.
The Jensense blog is also a good resource for trying to figure out what Goolge’s TOS really mean.